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Cloud Security Authors: Elizabeth White, John Katrick, Mamoon Yunus, Ravi Rajamiyer, Liz McMillan

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Press Release

Spare Backup Embeds Catch Media's Play Anywhere Platform

Play your music collection when and where you want to

Spare Backup (OTC Bulletin Board: SPBU) today announces that it has partnered with Catch Media Inc. to embed Catch Media's Play Anywhere platform within its current data-backup products. This new strategic agreement will enable Spare Backup customers to access their already 'backed-up' music collections legally and effortlessly from their mobile phones wherever they are.

 

Catch Media's Play Anywhere® platform provides total convenience to the consumer allowing them to enjoy their music on their mobile device and on the web. Backed by licenses from major and independent record labels, Play Anywhere offers consumers for the first time a legal and simple way to enjoy their music collection seamlessly across devices.

 

"Cery Perle, CEO of Spare Backup explains, "This is a very compelling new offering from us and will be extremely useful to our customers. Once we have backed up and secured a user's data, people will be able to pull their favourite music out of the 'cloud' and have access to their content on their cell phone wherever they are. This adds a whole new dimension to data backup and storage as not only is a users content safely secured at another location from their home or office, this added value will enable them to gain access to their content when they are away on vacation or even during down time during the day.

 

"Adding the functionality of music anywhere to data-backup is a logical step for us and also eliminates the need for users to carry multiple devices to access their music content. We are very pleased to be entering into an agreement with Catch Media and look forward to bringing other leading services to market with the company soon."

 

"We are excited to be working with Spare Backup to offer consumers the best of both worlds - the safety and security of backed up files with the ease and portability of their music collections. Catch Media wants to provide the same convenience and ease that consumers have come to expect when accessing their money from ATM machines. Just as consumers expect to be able to get their money when and where they want, consumers also want to be able to enjoy their music when and where they want, and by partnering with Spare Backup, we are excited to be able to provide this solution to consumers. We think Spare Backup is an ideal partner for us and are looking forward to working with the company on what we are convinced will be the first of many interesting announcements this year," commented Yaacov Ben-Yaacov, CEO of Catch Media Inc.

 

 

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